1. Ultimately, we are creative beings. Failure to create will leave us dead.
2. Through some diabolical means, society has allowed us to buy into the notion that choosing not to create is an option. It is not. A shark does not choose to stop swimming. The only thing that can pull it from that task is death itself. We must create with the same tenacity, as the stakes are just as high.
3. The idea that creativity is something one has to be inspired to, that it can only come about as the result of some unforeseen muse floating down from the heavens, is almost as dangerous as the idea that not creating is acceptable. Creativity is the exact opposite of that. It’s work. It’s something that has to be worked at.
4. Creativity is the most important thing. We must either find jobs that require us to be creative or find jobs that allow us the time and resources to be creative away from the workplace. Things that do not help push creativity to the fore are at best wastes of time and at worse hurtle us closer to death.
5. Waiting one more second to implement this is waiting one second too long. This starts now.
Posted on Friday, 7 August 2009
